Transforming Railfun:
From Outdated to Outstanding
Rebranding and E-commerce Platform for Train Model Collectors
Overview
Railfun connects model train enthusiasts with a curated selection of collectible trains while offering customers a streamlined service to sell their entire collections.
When they approached us, they had an outdated website and an existing brand name, SadaTrain.
With their strategy in place, we partnered with Railfun to bring their vision to life through rebranding and identity development, followed by a web design focused on a smooth, engaging user experience.
The goal was to strengthen Railfun’s online presence, attract a wider audience of collectors, and simplify the process for customers interested in selling their collections directly to Railfun.
Those were the challenges we solved:
They didn't have enough sales.
They didn't have enough collection acqusitions.
They didn't have big enough community.
Establishing a Visual Identity
We developed a color palette of deep blues and soft whites, capturing the nostalgic and trustworthy feel of the Railfun brand.
From initial sketches to the final design, the logo symbolizes Railfun’s connection to the model train community, creating a recognizable and enduring brand mark.
Web design
Through a deep understanding of Railfun’s needs and detailed research, we developed a web design that effectively addresses their business challenges.
The result is a streamlined user experience that guides visitors naturally through the site, making it easy to browse products, find specific items, and engage with Railfun’s buying and selling services.
Development
With the design finalized, our development team focused on building a fast, reliable, and scalable platform tailored to Railfun’s needs.
The site is optimized for performance, ensuring quick load times and smooth functionality across devices.
Key features, such as secure payment options and a streamlined backend for easy content management, provide Railfun with a robust foundation to support future growth and evolving customer needs.
Gallery
A Word From Our Client
Check their website here: